Le Creuset is a worldwide classic culinary cookware brand. To celebrate its 90th anniversary, we worked with Le Creuset Hong Kong on their anniversary campaign, Le Moment.

Nine local chefs, including us, are featured and invited to share our food stories by creating special menus for the foodies with Le Creuset cookware sets. 

Apart from creating the exclusive menu, our scope extends to art direction of the entire campaign, from photo shooting to designing the promotional booklet.